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Friday, 22 March 2013 10:50

B.A. in Business Administration, Strategic Marketing Emphasis

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Programme information:

Title Bc.
Length of study 3 years
Form of study Full time
Language English
Credits (ECTS) 180
Application fee 500 CZK (or 20 EUR, 30 USD)
Tuition fee per semester* 2,400 EUR

*360 000 CZK per Bachelor's programme


Students learn the logic of strategic marketing, and to appropriately use and modify quantitative and qualitative methods for market data analysis and make strategic marketing decisions. The Bachelor of Arts in Business Administration: Strategic Marketing Emphasis program teaches from a design and management perspective.


Your Degree and After

  • Having completed all program requirements, students are conferred a Bakalář (Bc.) degree
  • Our graduates are prepared for success in management, business advising, and as financial analysts, in the fields of Public Relations, Human Resources, Marketing, and Accounting.
  • AAU graduates are sought after in master’s programs at private and public universities in the Czech Republic, other EU countries, the United States, Canada and many other countries around the world.

Admission requirements:

  • Evidence of high school graduation (notarized copy of a High School Diploma)
  • Essay
  • CV
  • Two Letters of Recommendation
  • Any of the minimum qualifying English language test scores below (non-native speakers only): (TOEFL (525 on paper-based test, 197 on computer-based, 71 on Internet-based, FCE (B),CAE (C),IELTS (6)
  • An interview (conducted in person or by phone)

Applicants who do not meet the required language test score can be accepted into our one-semester Intensive Academic English Program.

Please This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more detailed information and to apply for programme.

Additional Info

  • FACULTY: Economics & Business
  • STUDY PROGRAM: Bachelor`s studies
  • UNIVERSITY: Anglo-American University in Prague
  • TYPE OF UNIVERSITY: Private university
  • CITY: Prague
Last modified on Friday, 22 March 2013 15:19
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